FOR IMMEDIATE RELEASE
For more information:
Charles Van Horn
+1-609-279-1700
cvanhorn@contentdeliveryandstorage.org
Scott A. McLean Joins CDSA's Marketing Team as International Advertising Director
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Scott’s most recent advertising sales experience was with Miller Magazines where he served over ten years as Associate Publisher, National Advertising Director, and was responsible for the marketing and advertising for Camcorder & Computervideo, Digital Photographer, and Pro Digital Imaging, and participated in leading major industry trade shows such as the Consumer Electronics Show (CES), NAB (National Association of Broadcasters), PMA (Photo Marketing Association), and SEMA (Specialty Equipment Manufacturing Association). Prior to Miller Magazines, Scott’s experience included regional sales manager for Communicationsweek, a leading newspaper for the network and communications industry, as well as advertising director roles with National Jeweler and the Petersen Publishing Company.
Commenting on Scott McLean’s joining CDSA, President Charles Van Horn commented, “Scott’s background and expertise in new market areas, combined with his understanding of the core business of CDSA, makes him uniquely positioned to not only serve our current advertisers, but to expand the opportunities for companies from manufacturing of packaged media to digital delivery and storage systems. I look forward to continued growth and marketing success as Scott ramps up opportunities for companies to make solid business to business contacts through enhanced advertising and promotion opportunities.
“With a proven track record of developing new markets, Scott will help CDSA continue its expansion into all areas of the content delivery and storage industries through the unique synergy between ad sales and new member prospects and recruitment. “
Scott adds, “I am extremely proud and excited to be part of the Content Delivery and Storage Association and Mediaware Magazine. Both promote communication and interaction between individuals and companies concerned with important issues such as sustainability and eco-friendly packaging, anti-piracy, industry consolidation, and new distribution models – all paramount to the future success and growth of both current and emerging technologies. Together, we can make a difference.”
Scott is replacing Mediaware Ad Director Ellen Parker, who recently relocated to Florida and is now focusing on her ongoing relationship with Creative Cow Magazine and creativecow.net.
Scott can be contacted at smclean@contentdeliveryandstorage.org or +1-805-279-1264.
About CDSA
CDSA, the Content Delivery & Storage Association (formerly IRMA, the International Recording Media Association), is the worldwide forum advocating the innovative and responsible delivery and storage of entertainment, software and information content. Founded in 1970, this global trade association's membership includes companies involved in every facet along the digital and physical media supply chain. Beginning with the audiocassette, through the home video revolution, and into today’s digital delivery era, CDSA has always been the organization companies have turned to for news, networking, market research, information services, and leadership. CDSA also publishes the professional journal Mediaware that provides "Executive Strategies for the Advancement of Content Delivery & Storage."