FOR IMMEDIATE RELEASE
For more information:
Timothy Gorman
+1-301-941-0308
tgorman@contentdeliveryandstorage.org
Shanghai Huade Achieves Anti-Piracy Certification
11 February, 2008 - Hong Kong -Shanghai Huade Photoelectron Science and Technology Co. Ltd. in Shanghai, China has been certified under the internationally recognized Anti-Piracy and Compliance Programs of CDSA, the Content Delivery and Storage Association.
James Wise, Director of the Anti-Piracy and Compliance Programs in Asia stated, “Shanghai Huade is a member of the Summit Group of Singapore, which has long been one a very strong advocate of intellectual property rights.”
“We are very proud and pleased to have our Chinese manufacturing plant brought into CDSA APCP certification. Together with this latest certification, all our Summit plants around the region are now CDSA certified. We believe this success benefits us not only in the area of governance but also enhances our customers’ value where the certification brings along uniformity and consistency throughout the Group in its vigilance towards protecting intellectual property”, said Mr. Kong Chee Min, Regional CEO of Summit.
The General Manager of Shanghai Huade and the Summit Group Operations Director, Mr. Leong Siew Fatt said, “The certification demonstrates our continued support towards the only certification program offered to Optical Disc Industry in the area of protecting intellectual property rights. This certification has bolstered our internal copyright verification process in China to meet the APCP standards that is familiar and transparent to our Global customers. Our customers will have a peace in mind and assurance that their content will be under good hands should they wish to manufacture their products in China.”
Mr. Xu HuaNan, the Deputy General Manager and APCP Program Manager said, “With the CDSA certification complementing the existing intellectual property right protection system of China, Shanghai Huade has demonstrated unwavering support towards intellectual property protection in China’s Optical Disc Industry.”
About CDSA and the APCP
CDSA offers a number of intellectual property protection standards to the content delivery industry, including its Anti-Piracy and Compliance Programs (APCP) designed to reduce the risk of producing pirated or unauthorized content. The programs’ standards and procedures were developed with assistance and input from the CDSA Anti-Piracy Coalition, comprised of optical media replicators, and the Recording Industry Association of America (RIAA), the Motion Picture Association (MPA), the Business Software Alliance (BSA), the Software Information Industry Association (SIIA), the Digital Software Association (DSA), the International Federation of the Phonographic Industry (IFPI), Electronic Arts and Microsoft. The APCP is also supported by International Video Federation (IVF), Bureau International des Sociétés Gérant les Droits d'Enregistrement et de Reproduction Mécanique (BIEM) and Bescherming Rechten Entertainment Industrie Nederland (BREIN). The programs have received global industry recognition, with support shown from companies and organizations on six continents.
Your content is in safe hands when you use a CDSA-certified replicator. For a complete list of certified plants and more information on CDSA's Anti-Piracy Compliance Program, please visit the CDSA website at www.contentdeliveryandstorage.org
CDSA, the Content Delivery & Storage Association (formerly IRMA, the International Recording Media Association), is the worldwide forum advocating the innovative and responsible delivery and storage of entertainment, software and information content. Founded in 1970, this global trade association's membership includes companies involved in every facet along the digital and physical media supply chain. Beginning with the audiocassette, through the home video revolution, and into today’s digital delivery era, CDSA has always been the organization companies have turned to for news, networking, market research, information services, and leadership. CDSA also publishes the professional journal Mediaware that provides "Executive Strategies for the Advancement of Content Delivery & Storage."